All Calendar Events

Do you have a business concept in mind but aren’t sure of the next steps? Join SBDC for this presentation, it's all about turning that concept into a concrete plan, and we’ll discuss details around revenue streams, market research, industry research, competitive analysis, and more. This is a great follow-up to our Business 101 class, but you can also jump right in.

Attendees will be able to:
-Utilize market research and business planning tools to prepare their business feasibility plan
-Identify their start-up costs and business funding needs
-Understand different funding options

Target Audience:
- Start-up businesses
- Individuals in the ideation and research stages
- Individuals preparing to launch their business
- Intermediate businesses looking for refreshers

Harry Michel, a Temple SBDC Business Corridor Consultant, will be presenting this webinar. As an Entrepreneur, Educator, Strategist, and Designer, Harry has brought these disciplines together to solve complex operational problems and tell compelling product stories.

As a startup founder, he utilizes his passion for solving problems with technology to provide a premium experience that removes the friction of vehicle ownership from the lives of our customers. This was made possible through scaling Locus Mobility, a B2B2C company from a single market to 5 markets nationally.

Harry has designed pitch decks that have raised over $500K in venture capital investment from investors and managed large-scale partnership projects for industry-leading companies. Throughout his career, he has designed visually compelling presentations using data and market research for meetings and partnerships with transportation companies such as Uber, Lyft, Hertz, and SEPTA Regional Rail.

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If you’re currently thinking about entrepreneurship for the first time or you’re an established business owner, the BRIC has resources to help support your current needs. Join and Learn how BRIC's extensive digital resources can help your business start, grow, and thrive! Join a business librarian in this virtual session for an introduction to BRIC's business databases and services, plus, learn how to book a librarian!

All resources are accessible remotely with your Free Library of Philadelphia library card number and PIN. Don't have a library card? Get one here: https://catalog.freelibrary.org/MyResearch/register

Attendees will be able to:
- Review research database options
- Learn how to generate sales leads, conduct a competitive analysis, and start demographic research
- Discover free resources, such as sample business plans, online courses, & more

Target Audience:
- Budding Entrepreneurs
- Start-up Small Businesses
- Philadelphia residents

This webinar will be presented by Birch Mezzaroba (they/them), a business librarian at the Business Resource and Innovation Center (BRIC). As a business librarian, Birch helps Philadelphia-area business owners and entrepreneurs conduct research to set themselves up for success. They are passionate about using their skill set as a librarian to help folks achieve their goals. Before joining the library about a year ago, Birch held roles in education and with Philadelphia small businesses.

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So you've had your Instagram for your business and you post regularly but you just don't understand the analytics.

What are they telling you?
What can you do with this information?

The answer is: a lot!

This discussion will dive into the Instagram for Business interface and look at different parts of the analytics data offered and what you can do with the information. You will be able to leave this webinar understanding:

• How to navigate the interface
• What the most important metrics are to look at
• How to turn metrics into actionable next steps in your account
• When to check in with your analytics
• How to carry this data over to other marketing efforts in your business

An existing Instagram account for your business is required for this session. 

Target Audience:
- Intermediate small businesses looking for marketing growth
- Small business owners who use Instagram on a basic level but want a better understanding

This session will be presented by Sarah DeGeorge. Sarah is a digital marketing specialist who works in paid and organic marketing, public relations, and social media marketing and management to help small businesses find their authentic voice for their audience through a holistic marketing approach. When Sarah is not working on digital marketing strategy, you will find her on a walk at a local park, reading, or working in animal rescue and rehabilitation.

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